Tiny Projects, Big Leads:
Give Value, Get Results

By Tim Ikels

Last Updated: April 2, 2025

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Want more leads? Stop asking for favors and start solving problems.

Lead generation isn’t about convincing—it’s about helping.

Solve a real problem first, and the leads will follow.

That’s why tiny projects—small, useful solutions—work so well. They build trust quickly and show you can deliver real value.

What’s a Tiny Project?

A tiny project is a focused, easy-to-create solution for a specific problem your audience faces.

Here are some examples:

Tiny projects are valuable because they’re easy to digest and immediately useful.

Why Tiny Projects Work for Lead Generation

Typical lead generation asks for something first—an email, a sign-up.

But people are tired of giving before they get.

Tiny projects flip this script by giving value first.

Here’s why they work:

  1. Instant Trust: By delivering real value upfront, you prove your worth immediately.
  2. Value Before Asking: Instead of “sign up to get this,” it’s “here’s something useful.” People trust you more when you lead with help.
  3. Natural Opt-Ins: After receiving value, opting in feels like a logical next step.
  4. Low Cost, Big Impact: Tiny projects are quick to create but highly effective at building loyalty.

How to Use Tiny Projects for Leads

  1. Find a Small Problem: Identify one specific issue your audience struggles with.
  2. Create a Simple Solution: Make it actionable—a checklist, mini-guide, or tool they can use immediately.
  3. Invite the Next Step: Offer more help after they’ve seen what you can do. This is where opt-ins shine.

Ready for a Reliable Lead Generation System?

Tiny projects are a great start, but if you want something robust, evergreen, and truly scalable, check out my new book:

The Automatic Lead Machine: Generate Leads 24/7 With One Simple, Short Book.

Learn how to create an asset-based lead generation system that lasts for years.

Grab your copy today!

Best,
Tim